What Should Our Slogan Be This Season...

Angry Pope

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Ours are always appropriate, but....


Famous slogans over the years

South Florida Sun-Sentinel
Posted July 2 2006


What makes a good slogan? More than anything, a good team. Otherwise, your slogan can appear silly.

The Pittsburgh Pirates' marketing executives weren't presented with abundant options this season, considering the franchise hadn't finished above .500 since 1992. Their pitch: "We Will." They just forgot the "lose two out of every three games" part.


The Columbus Blue Jackets used the slogan "All out, all season," to spotlight the team's work ethic. When players began missing games, fans started calling it, "All out [with injuries] all season."

Here are some of the more memorable slogans in recent sports history:

Fifteen Strong -- 2005-06 Heat

Comment: Here's a barstool challenge ..... in five years, see if you can name all 15. And no, the 15th man wasn't Earl Monroe, Earl Grey, the Duke of Earl or James Earl Jones. (It was Earl Barron).

Ya Gotta Believe! -- 1973 New York Mets

Comment: Coined by quirky reliever Tug McGraw. And he was right: Ya gotta believe that mediocrity can prevail. The 82-79 Mets could not find a way to win the World Series against the Oakland Athletics, which would have been their second in five years.

We Are Family -- 1979 Pittsburgh Pirates

Comment: To Willie "Pops" Stargell, it was more than a Sister Sledge song with "a good beat." It was a symbol. "I hope the world can learn from this," he said after Pittsburgh the Pirates won the World Series. "As men coming together, that's it. From all points of the country, all states, blacks, whites, Latins coming together for a common cause."

Cowboy Up! -- 2003 Boston Red Sox

Comment: Kevin Millar started using it in Mexican winter ball eight years earlier, and the newcomer made it stick in Beantown, where 10-gallon hats are used for Guinness. The Red Sox printed T-shirts and hats, and began playing the Ryan Reynolds song of that name. The idea was to dust yourself off and get back on the horse, and it worked fine until Aaron Boone dusted off Boston in Game 7 of the ALCS.

Mission 16W -- 2001 Colorado Avalanche

Comment: Ray Bourque had played in 19 All-Star games in 22 seasons but never won a Stanley Cup. It would take 16 wins to achieve that, the last four against the team that played off Exit 16W of the New Jersey Turnpike. Colorado stayed alive against the Devils in Game 6 inside the Meadowlands Arena, to send the series back to Denver, where the mission was accomplished.

Let's Roll -- 2002 Florida State Seminoles

Comment: Let's roll our eyes. "Let's Roll" is what Todd Beamer reportedly said before attacking the terrorists on Flight 93 on Sept. 11, 2001. Bobby Bowden adopted the phrase as a tribute. To many, it came off as tacky, even tasteless, though the chairman of Beamer's foundation said it was honored. FSU went 9-5.

Go Spurs Go -- 1999 San Antonio Spurs

Comment: This must have been quite a brainstorming session. The Spurs actually hired an advertising agency to develop this, and decided upon it over "Ready to Go." Then the chant went up on billboards all over San Antonio. Hey, whatever works. Tim Duncan and David Robinson didn't stop going until they won their first title.

Why Not? -- 1989 Baltimore Orioles

Comment: Sometimes, the slogans don't come from coaches, players or the marketing department. A season after losing 107 games, the Orioles were in a pennant race, so a fan hung a banner with that hopeful phrase. Soon after, a Charm City musician wrote a Why not? theme song. The Orioles were one game back of the Blue Jays with three to play, but lost the first two of a three-game series.

One Team, One Dream -- 2000-01 Portland Trail Blazers

Comment: One Team, One Dream ..... multiple arrests and suspensions. The troubled franchise tried to put a positive spin on its chemistry, not an easy task when its best player (Rasheed Wallace) was setting a record with 41 technical fouls. After failing to win even one playoff game, coach Mike Dunleavy was shown the door with one year remaining on his contract.

Commitment to Excellence -- Oakland Raiders

Comment: Sometimes, one slogan isn't enough, not for an owner with an ego. Al Davis has also authored this one: "Just Win, Baby." Unfortunately, of late, neither phrase has been appropriate.
 
Commitment to Excellence -- Oakland Raiders

Comment: Sometimes, one slogan isn't enough, not for an owner with an ego. Al Davis has also authored this one: "Just Win, Baby." Unfortunately, of late, neither phrase has been appropriate.

Gotta love it :p
 
Al Davis will tell you it's "Just win." Baby was added by the players in the 70's.

But just like our theme song, our slogan is the best in existence, and spans the ages.
 
Rupert said:
Al Davis will tell you it's "Just win." Baby was added by the players in the 70's.

But just like our theme song, our slogan is the best in existence, and spans the ages.
The new Raider slogan should be *Reality Bites* :p
 
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