Story On Kiffin

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The new kid in town always wanted to coach

David White

Sunday, July 15, 2007


Lane Kiffin, 12, should have been tucked away in bed, dreaming glorious designs of being an NFL quarterback who throws winning touchdowns in the Super Bowl.

Only, come 9 o'clock on autumn Monday nights at the Kiffin household, Dad is just getting home from a day's work as an NFL assistant coach. As far as Monte Kiffin was concerned, there were still late-night snacks to munch, sleeping schedules to blow and a prime-time football game to dissect from the living room sofa.

"Mom's trying to put us to bed," said Lane, whose face is still boyish at age 32. "I remember when we were younger, we couldn't stay up that long. Our bedtime was at 9 and, shoot, 'Monday Night Football' was just getting started, so we'd get to stay up as younger kids and watch the first half with my dad.

"That was one of my favorite deals in our house, getting to stay up an extra hour and a half because, one, when you're young, you always want to stay up, and two, you got to watch the game with Dad and hear him talk it through."

Monte would sit on the edge of the couch next to Lane, scribbling football thoughts on a notepad and shouting out plays he thought the teams would run before they could snap the ball. Lane, too, took notes of the mental variety, studying his father's mannerisms and quizzing him about the why's and the how's because, frankly, Lane was never all that interested in the who's of it all unless his dad's team was playing.

While Lane's preteen peers were aspiring to be the next Joe Montana, Lane plotted to be Montana's coach or offensive coordinator. With that in mind, he forfeited his senior season of college football to initiate a coaching path that led him to become the youngest head coach in Oakland Raiders history, and the youngest hired since the NFL-AFL merger in 1970.

"Oh yes, I remember it well," said Monte, now a defensive coordinator with the Tampa Bay Buccaneers. "We'd always get out a little early on Mondays so we could spend some time with our families. Lane would stay up and watch the game with me, and he was always asking questions, always very interested in the game itself. He wanted to know why coaches used timeouts when they did, why they ran certain plays, why a coach went for it on fourth down, all about clock management and different schemes.

"They weren't the normal kind of questions you'd expect from someone his age when you're watching a football game. You could tell then he was different in that way."

Lane never has been a head coach at any level. His loftiest title was co-offensive coordinator at USC, where he took the bulk of criticism when the Trojans failed to win national titles the past two college seasons -- think 4th-and-1 with Reggie Bush on the sideline in the BCS game against Texas.

Yet there Lane sat Jan. 23, dressed in Raiders black and white and sitting next to 76-year-old Al Davis. Just 31 years old, Lane had just been hired to replace 61-year-old coach Art Shell, the NFL Hall of Fame player who was fired after a 2-14 season. One week earlier, Lane wasn't even a candidate for the head coaching job.

If any of this comes as a surprise, well, you didn't spend Monday nights at the Kiffin residence back in the late '80s.

"It wasn't a feeling we had," said Heidi Guillot, his older sister. "We just knew that's what he was going to do. We never saw him ever becoming anything else. He was going to be a football coach, just like our dad."

Eventually, Lane thought he would, but first he wanted to play. He was the star quarterback at Jefferson High in Bloomington, Ind., leading the Jaguars to the state playoffs. He bagged a football scholarship to Fresno State, where quarterback Trent Dilfer had just become an NFL first-round draft pick.

Lane was strong-armed, mobile and never took a game-day snap. He was stuck behind future NFL quarterbacks Billy Volek and David Carr when Jeff Tedford, then the offensive coordinator, gave Lane a bright idea.

He could spend 1997, his senior year, as the scout team quarterback, or he could get a new day job as a volunteer graduate assistant. After all, Lane had spent most his time at Fresno State trying to talk his way into coaches meetings, and it's not like he was going to throw a single college pass.

No one remembers the day, but after talking it over with Monte -- who played one year in the CFL before plunging into coaching -- Lane agreed to call it a playing career. There was no hint he'd be an NFL head coach 10 years later. Fifteen, perhaps, but not 10.

"I tried to hang out at the office all the time," Lane said. "They'd have to kick me out of meetings because they'd start talking about other players and they couldn't let me hear all the things they'd say. I wanted in on all that.

"I wasn't going to play football the rest of my life, so to be able to get a jump-start on my career made sense to me."

Tedford had him break down film, conduct down and distance analysis, give input on the offensive game plan and whatever other menial chores seemed fit for the youngest coach on staff. Lane thanked the future Cal head coach by asking questions. Lots of questions. Just like he would with Monte in the family living room, only it seemed so much cuter when Lane was still a kid.

"He would stay there until midnight, watching film, talking football," Tedford said. "He was one of those guys who was always asking questions to the point he would kind of get on your nerves and you'd be, 'Hey, be quiet for a little bit. Stop talking for a minute, would ya?'

"I've known him since he was a freshman in college. I always had this picture of this giddy kid who's on your nerves all the time. Now, when I spend time with him, he's not that guy. He's matured. I've seen huge growth."

The bulk of that came at USC, where Kiffin rose from tight ends coach in 2001 to co-offensive coordinator in 2005-06. All the while, Trojans coach Pete Carroll taught Kiffin how to get players to respond to his know-it-all.

And yes, that was a bit of a chore. Lane grew up the son of a prominent NFL assistant. He was Montana's ball boy at the Pro Bowl. He ate training camp lunch with NFL players, sat in on NFL staff meetings and by age 25 was a defensive assistant coach with the Jacksonville Jaguars. He really did know it all, or at least a lot, and it showed.

"You could tell right away he was bright, that he'd been around football a long time," said Miami Dolphins defensive coordinator Dom Capers, who worked with Lane at Jacksonville in 2000. "He certainly was inquisitive. He did a lot of the leg work, hard work, had organization skills. He had a lot of good qualities."

Missing from the long list were strong people skills. Lane has been the youngest staffer at career stops with Fresno State, Colorado State, Jacksonville and USC. There, at Camp Carroll, is where Lane was told to ease off from his bad-cop routine with players.

If anyone could set Lane straight, it was going to be Carroll, who worked under Monte Kiffin at Arkansas and North Carolina State when Lane was a child. Carroll remembers running a 6-year-old Lane out of his office for butchering his gameplan with a hole puncher.

"He came on really strong, tried to counter for being young when he got here," Carroll said. "He tried really hard to be strong and tough. I worked with him with that. He's a very smart football coach and knows what he's doing. I didn't think that was something that was necessary for him, so we talked and formulated his style and approach.

"He's never going to be a guy who's looking to be a player's friend, but he's adjusted so well."

To help Lane unwind, Carroll introduced him to Football Golf, which is a hybrid of Frisbee Golf. Lane often played against Steve Sarkisian, the other USC co-offensive coordinator who turned down the Raiders' offer in January (the Raiders deny extending a job offer, official or otherwise). The only rule was former Trojans quarterback Carson Palmer couldn't play, because that just wasn't fair.

"We just pick our targets," said Sarkisian, also a former college quarterback, as he stood on the USC practice field and gave the lay of the land. "Par 4, here we go. It might be that yellow thing in the corner. Crossbar, that box on the wall, whatever. Just throw it the whole way there.

"This thing can be a grind. We put in a lot of hours, but if you can find ways to have fun doing it, you can have a good time. I'm anxious to hear if he's playing Football Golf with the Raiders."

Not yet. Lane's the head coach now, which is what he's wanted to be all along.

In less than six months, Kiffin has replaced all but three assistants, overseen a draft that included the No. 1 overall pick, installed a new offense, worked with a defense that's new to him, traded wide receiver Randy Moss, added at least 35 new players to the roster and done weekly Q-and-A's for the team Web site.

He showed up saying games would be easy because practice is so hard. He proved it by working players at a frenetic pace during offseason workouts. Though players publicly praised Kiffin and the work ethic he demanded, at least one unidentified player was put off enough to complain to the players' union, which deemed Kiffin's workouts in violation of the offseason rules and canceled the Raiders' last week of weight training.

cont'd...
 
cont'd..

Lane, now less than two weeks away from training camp in Napa, doesn't apologize for his full-bore style. He's been preparing for this job since Howard Cosell, Frank Gifford and Don Meredith were calling "Monday Night Football" games on ABC.

After all, if he wanted to take it easy, he would have stayed on the Fresno State bench.

"That's what I love about coaching: you don't have to have ability to coach," Lane said. "You can pass people up by how hard you work, regardless of how high you jump or how fast you run. It's different than when you're playing. There are ceilings placed on players with how much ability you have, and coaching isn't based on that.

"Relax? I watch film. That's what relaxes me."

Can I see some ID?

Lane Kiffin was born May 9, 1975 -- 16 days before Rick Barry and the Warriors won the last NBA championship in team history. It also means he's younger than ...

1 player on the Warriors' roster (Adonal Foyle)

2 players on the Sharks' roster

3 members of both the Backstreet Boys and the Spice Girls

5 of the main characters from the sitcom "Saved by the Bell"

6 players on the A's roster

6 players on the 49ers' roster

7 players on the Raiders' roster

14 players on the Giants' roster

Who's older?

1. Alex Rodriguez or Lane Kiffin?

2. Derek Jeter or Lane Kiffin?

3. Terrell Owens or Lane Kiffin?

4. David Ortiz or Lane Kiffin?

5. Peyton Manning or Lane Kiffin?

6. Kevin Garnett or Lane Kiffin?

7. Jason Kidd or Lane Kiffin?

8. Lance Armstrong or Lane Kiffin?

9. Andruw Jones or Lane Kiffin?

10. Oscar De La Hoya or Lane Kiffin?


Coaching history

2006: USC led the Pac-10 in passing efficiency

2005: USC finished in the top six nationally in every offensive category, including first in total offense and second in scoring

2004: Coached passing game that led to second straight national title and Matt Leinart's Heisman Trophy

Did you know?

-- Kiffin graduated from high school in 1993

-- The youngest coach to ever win a Super Bowl is Jon Gruden at age 39

-- Morten Anderson, who played for the Falcons last year at age 46, is 14 years older than Kiffin

His own age

Some celebrities and sports figures who are also 32 years old:

-- 50 Cent, musician

-- Allen Iverson, NBA player

-- Andre 3000, musician

-- Angelina Jolie, actress

-- David Beckham, soccer player

-- Drew Barrymore, actress

-- Eva Longoria, actress

-- Hilary Swank, actress

-- Joaquin Phoenix, actor

-- Leonardo DiCaprio, actor

-- Nelly, musician

-- Ray Lewis, NFL player

-- Ryan Seacrest, TV personality

-- Tiki Barber, retired NFL player

Quiz answers

1. Kiffin (A-Rod is 31)

2. Jeter (33)

3. Owens (33)

4. Kiffin (Ortiz is 31)

5. Kiffin (Manning is 31)

6. Kiffin (Garnett is 31)

7. Kidd (34)

8. Armstrong (35)

9. Kiffin (Jones is 30)

10. De La Hoya (34)
 
NFL Coaching Changes, Part VI: Lane Kiffin, Oakland Raiders

This is the sixth installment in a seven-part series detailing every head coaching change made in the NFL this past offseason. Today’s edition focuses on the Oakland Raiders and new head coach Lane Kiffin.

When I did the second part of this little miniseries, I went on quite a bit about how I just couldn’t get excited about the Cam Cameron hiring in Miami; how everything about it suggested “middle of the road” to me. Not a bad hire, but not a real head-turner. In addition, not a really intriguing franchise situation - not so much blowing up a team and starting over, and also not taking over a team with apparent potential to be immediately competitive. As far as fresh starts go, it seemed pretty bland. Well, consider the Raiders’ hiring of Lane Kiffin the exact opposite. This one fascinates me. It could very well be one extreme or the other with this choice. Kiffin could flame out spectacularly - or perhaps his lack of age and experience (he’s only 32, comes fresh off being a college offensive coordinator, and has only had one season of NFL experience,as a low-level assistant) will mean he’s one of those guys who “doesn’t realize they’re supposed to fail,” just goes about his business, and gets the job done. I have no clue what to expect here, which is why I can’t wait to follow Lane Kiffin and the Raiders in 2007.

Kiffin was previously the offensive coordinator at USC for two years. There, he had a lot of success, with the Trojans coming off consecutive Rose Bowl appearances, including a 2007 win. Previously, they won a couple national titles with him as a position coach, so the very least, you can’t say he hasn’t been successful. What you can say is that immediate promotion from a college coordinator to NFL head coach is exceedingly rare. Usualy, when an NFL team hires a head coach, they go for either a hotshot college head coach (Bobby Petrino, for one) or a hotshot NFL assistant (i.e. Mike Tomlin, tomorrow’s subject). Even Petrino had experience as a high-level NFL assistant, so the league isn’t too foreign to him. Kiffin has experience as an NFL assistant, too, only his experience consists of one season as a quality control assistant, and I’m not entirely sure that even a quality control assistant really knows what a quality control assistant does. The guy is essentially a wide-eyed n00b when it comes to head coaching, especially at the game’s highest level. Can someone like that really succeed?

The good news for Kiffin is: he can’t fail more miserably than the last guy. Art Shell was brought back when the Raiders couldn’t hire anyone else, and quickly showed the form that had him so far down their potential coach list. The team went 2-14, the worst record in the league last year. Shell is a Hall of Fame offensive lineman, but that group was possibly the weakest area of the entire team. His offensive coordinator, Tom Walsh, who was let go in the middle of the season, had most recently been serving as mayor of a small town in Idaho, and ran a bed and breakfast there. (This is actually true.) As a result of the disastrous year, Shell was unceremoniously dumped and Kiffin was brought in. After last season, and with a real coaching staff in place, he has almost nowhere to go but up.

One reason for this is that the Raiders’ defense is actually pretty good. They allowed the third-fewest yards in the league last year, suggesting if the offense had been anywhere near competent, the team would have been decent. Another is the draft. Oakland had a good one, picking up a ton of players (which is good because this team needs a lot of players). In addition to getting rid of Randy Moss, who hadn’t done anything for them, they got potential franchise quarterback JaMarcus Russell with the first overall pick, as well as a slew of other guys who could help. They include second round pick Zach Miller (tight end from Arizona State), third round picks Quentin Moses (defensive end from Georgia) and Mario Henderson (offensive lineman from Florida State), and especially fourth rounder Michael Bush (running back from Louisville). He missed almost all of last season due to injury, but if he recovers he will be the kind of playmaker the Raiders desperately need, and a huge steal considering he made it to the first pick of the second day. They did some retooling with the offensive line, including signing center Jeremy Newberry, drafting Henderson, and letting tackle Langston Walker leave, but it might not be enough considering how disastrously they performed last year. Of course, the silver lining there is that if the line does not improve significantly this season, the team will almost certainly have another high draft pick in 2008, which can then be used on a lineman.

Perhaps the best thing about Kiffin’s hiring, however, is the new feature it has enabled on the Raiders’ official website: The Fast Lane with Coach Kiffin. (Get it? Fast Lane?) It can be accessed here, and is updated “weekly” as Kiffin “answers” fans’ questions. Besides redefining what constitutes a week (it has not been updates since July 4, and was last updated before that on June 18), it is groundbreaking in that in six installments, Kiffin has yet to provide a straight answer of any substance. An example from the June 18 Fast Lane:

From Brian Robinette of Pittsburgh, Pennsylvania: I can’t help but notice the positive atmosphere you have created and I am confident that you will turn things around in Oakland. There have been a lot of position changes along the offensive line. How are the players adjusting to the new blocking scheme?

Coach Kiffin: Our offensive line has worked extremely hard to get better this off-season, and I am pleased with the additions we have made. The players are adjusting to our new scheme and they are practicing great. I am really looking forward to seeing that group improve as we get into Training Camp next month.

Cutting through all the beating around the bush, Kiffin essentially answers the question of “How are the players adjusting to the new blocking scheme?” by saying, “The players are adjusting to the new scheme.” Unfortunately for Kiffin, restating a question is not answering it. Here’s another one from June 18:

From Jason Evans, Season Ticket Holder in Section 104: What do you and the rest of the coaching staff try to emphasize more than anything else when you have indoor team meetings?

Coach Kiffin: There are a number of things that we as a staff emphasize during our meetings with the players. There is a lot of teaching that takes place so our players understand their assignments on every given play. As a staff, it is our job to put the players in the best possible positions on the field to be successful. During our meetings, we also emphasize playing smart and being competitive.

This is such a generalized, cliche-ridden, vague answer that his response might as well have just been, “Stuff.” Finally, from the May 28 edition, one of the best ever:

From Ken Webb, Season Ticket Holder in Section 120: What can we expect from the offense this season that wasn’t there last season?

Coach Kiffin: On offense, we are going to try and get the football in our playmakers’ hands. There are a lot of talented football players on this team and we plan on exploiting that talent.

This is apparently in contrast to last season’s strategy of trying to avoid the talented offensive players on the team, and keeping them from getting the ball in their hands. (Then again, judging by their results, maybe I shouldn’t be so quick to dismiss that idea.)

All this is a distraction from the main point: unlike his Q&A sessions, Kiffin’s hire is intriguing. He is the youngest coach in the league, and it could potentially work to both his advantage (tons of energy) and disadvantage (can he possibly come in and initially have any idea what he’s doing?) but how it ends up is still anyone’s guess. Although Kiffin is obviously not a grizzled NFL veteran, it should be noted that his father Monte is a grizzled NFL veteran, meaning perhaps Lane has seen a lot more of the NFL than his coaching record would indicate. In addition, however he fares in Oakland, he made the right move to go. For one, being a college coordinator (even at USC) just doesn’t pay like being an NFL head coach. Also, he is essentially in a no-lose situation. If he fails in Oakland, he’ll still be young, people will say he failed because he inherited such a bad team, and he’ll probably get a nice cushy college head coaching job somewhere. If he turns the Raiders around, he’ll be looked at as a genius and everyone can live happily ever after. What will compel me to pay attention is how possible both of those seem: the flameout and the success story. Either the offense will continue to just be too bad for the team to succeed, or the defense will form the building block that brings the Black & Silver back to the promised land. Raiders owner Al Davis liked Kiffin’s offensive background, and he’ll need it to restore the team on that side of the ball. Whether he does or he does not (to reiterate, I don’t see a lot of “in between” potential here), I’ll be watching.

The next (and last) installment, hopefully up tomorrow, will focus on the Pittsburgh Steelers and new head coach Mike Tomlin.

http://41miles.wordpress.com/2007/07/22/nfl-coaching-changes-part-vi-lane-kiffin-oakland-raiders/
 
Cloaked in silver and black

http://www.latimes.com/sports/la-sp-raiders26jul26,1,6220387,print.story
Kiffin's path to becoming Raiders coach was a case of classic Davis secrecy.
By Sam Farmer
Times Staff Writer

10:23 PM PDT, July 25, 2007

Maybe Lane Kiffin is too young to know better. Or too forthright to care. Either way, the NFL's youngest head coach — a former USC assistant who could still pass for a student — doesn't flinch as he lifts the silver-and-black curtain and describes step by step the process by which the Oakland Raiders hired him.

That's not a state secret, of course, but the Raiders usually treat things that way.

On the day he was hired, Kiffin said, Raiders owner Al Davis had him enter team headquarters through a back door "undercover, like it's the CIA or something."

Now, however, Kiffin's career is on display. He'll surely be among the most scrutinized NFL coaches this season, a 32-year-old prodigy — the youngest NFL coach in the modern era — taking over a franchise that finished a league-worst 2-14 last season.

The next phase of the youth movement begins today when the Raiders open training camp in Napa, Calif.

"People think, 'Did you just take the job so you could be the youngest head coach in the history of the NFL?' No, not at all," said Kiffin, the son of Tampa Bay defensive coordinator Monte Kiffin. "I had to have long conversations with him [Davis]. He had to figure out if I was the right guy, and I had to figure out if the job was right. Personnel issues, staff hirings — there was a lot that went into that before I was going to accept the job."

Kiffin first talked about the hiring process while attending the NFL owners meetings in March, then expanded on his comments Wednesday in a phone interview.

Typical of the Raiders, the job search was anything but routine. After firing Art Shell, Davis was initially eyeing Steve Sarkisian, USC's assistant head coach and quarterbacks coach who had worked as an assistant for the Raiders in 2004. Sarkisian had three interviews with team officials.

"It was a great experience for me," Sarkisian recalled Wednesday. "What Al does is he takes you from A to Z, but you never go through the alphabet in order. You go from A to B to T to K....You're all over the place, whether it's your offense, to training camp, to travel, back to how you're going to handle this type of blitz, to how you're going to handle this type of player. It's all over the map. So there's no script, no manual that's going to get you ready for it."

On the third interview, Sarkisian brought along Kiffin and Mark Jackson, a former USC director of football operations. Sarkisian's thought was, should he take the job, he would bring along both and hire Kiffin as offensive coordinator.

It didn't get that far. Sarkisian returned to L.A. and, when Davis called, informed the owner he planned to stay at USC. That's when the Raiders turned their attention to Kiffin. But getting him back to Oakland wasn't as simple as making a call and booking a plane ticket.

First, the Raiders left phone messages but couldn't find him. Davis dispatched John Herrera, a longtime team administrator, to root him out. Kiffin was interviewing Trojans recruits when Herrera located him, gauged his interest in the job, then arranged for him to return to Oakland. It was the Sunday of the conference championship games.

Kiffin made the hour flight to the Bay Area that night, met Davis at the team facility around 9 p.m., and dived right into an interview. No waiting around. No chance to unpack. Just hour after hour of talking football, right past midnight.

"If you guys know Al, that's his time," Kiffin said. "He gets cranked up at night. That's when he's going. He was ready to go. I thought he was going to need coffee or something. He didn't need anything....It was right in his wheelhouse."

The next morning, after a short sleep at the hotel, Kiffin quietly re-entered the building and resumed the interview process. Davis had him break down Raiders tapes for five hours, starting at 8 a.m., before quizzing him on which players he liked and which he didn't. Then, he had him break down the rest of the teams in the AFC West. That was followed by another four-hour conversation, during which Kiffin gave his unvarnished appraisal.

"I wasn't going to say what he wanted to hear," Kiffin said. "If he wanted to hire me for that, I didn't want the job."

Evidently, both sides liked what they heard, and Kiffin was hired Jan. 23. Kiffin, in turn, hired Jackson as director of football operations.

Since then, the Raiders have made several changes. They traded Randy Moss and made peace with disgruntled receiver Jerry Porter; used the No. 1 pick on Louisiana State quarterback JaMarcus Russell, bolstered the secondary by signing safety Donovin Darius and coaxed respected assistant coaches Greg Knapp and Tom Cable to join the staff.

Kiffin shrugs off the suggestion he might simply be a yes-man for Davis, or a pushover with the players.

"I really don't worry about what somebody's going to say or write, because I don't have control over that," he said. "Worrying about that has nothing to do with winning or losing."

sam.farmer@latimes.com
 
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