August 19, 2007
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Just Live, Baby!
By BRYAN CURTIS
Good Morning, Mr. Davis. ‘Hello.’ How are you Feeling? ‘We’ll See!’
Behold Al Davis, the owner of the Oakland Raiders. The occasion was the National Football League’s annual meetings in Phoenix last March, and Mr. Davis — always “Mr.” for supplicants trying to get his attention — had agreed to a short interview. The Raiders’ press department, adept in the ways of Soviet-era obfuscation, had neither confirmed nor denied Davis’s presence in Phoenix, but here he was, just after 9 a.m., standing in the hallway of the Arizona Biltmore.
“At least you can tell everybody he’s well, that he’s not dying,” Davis told me.
Yes. Nonetheless, the first thing you notice about Al Davis is his fragility. He moves with both hands clutching a walker, taking small, mincing steps, and he has an attendant trailing behind him, seemingly to make sure he doesn’t topple over backward. Davis has watery blue eyes and an aquiline nose. His sartorial style remains defiantly retro: hair in a pompadour, body in a polyester tracksuit. He wears a Super Bowl ring on each hand. He is 78.
Davis began our conversation with a diversionary feint, talking current events instead of football. “You got these newspapers screaming at the president of the United States to get out,” he said, “and the president screaming to stay in. It concerns me, obviously. As it should anyone who has any interest in what’s going on in this country.” Davis was concerned about Venezuela’s president, Hugo Chavez, too. “He’s going to socialize that country and take away land. Now, is that bad? One country — Cuba — survived with it. I say survived. I don’t want to say prospered.”
I told Davis I had no idea he was interested in foreign affairs. “No, I know foreign affairs,” he said. “From a strategic standpoint dating back to World War II, and maybe a little before that, to the growth of the Third Reich.”
This was an interesting place to take things. In 1981, in a conversation with the sportswriter Gary Smith, Davis confessed he was “captivated” by Hitler. Coming from a Jewish man who had grown up in Crown Heights, Brooklyn, the remark invited all sorts of inquiries.
Davis chuckled when I reminded him of the article. “I didn’t tell him that,” he said. Davis paused. “He had to be stopped, you know?”
Gary Smith?
“No, Hitler. Now, was there some admiration for what they were doing? If you were connected with football, you had to have some admiration. You know, quick strike.”
The Raiders and their quick-strike, “vertical” passing game were so successful that, over four decades, the team put together the best winning percentage in the N.F.L. And Al Davis was both the source and the beneficiary of that success, for no owner inhabits a sports franchise as thoroughly as he does. Your garden-variety megalomaniac like George Steinbrenner can achieve a certain grandiosity, but Babe Ruth and Joe DiMaggio and 20 World Series championships put their stamp on the Yankees long before Steinbrenner made the scene. Davis has been with the Raiders for 43 of the team’s 47 seasons. He has been to five Super Bowls and won three times. He has been the team’s head coach, its general manager and its managing general partner. (Davis acquired a small ownership stake in 1966, then leveraged it into control of the team.) He minted the team’s muscular catchphrases — “just win, baby,” “pride and poise,” “commitment to excellence” — and he chose its silver-and-black uniforms. (Davis, as it happens, is colorblind.) Davis spends most of his time in his Oakland aerie; “I’m not really part of society,” he once said. Steve Ortmayer, who worked for Davis for 14 years as an assistant coach and director of football operations, says: “His life is the Raiders. That’s not a statement to be taken lightly, like a lot of people’s life is what they do. It’s to an extent that he has never taken a day off from the Raiders. Never.”
This makes Davis the last practitioner of a classical style of sports management you might call personality-driven football. As perfected by Paul Brown of the Cincinnati Bengals and George Halas of the Chicago Bears, personality-driven football is the psychological joining of owner and team. Davis flouted league decorum in the front office; the Raiders flouted it on the field. But in the new N.F.L. — which, in his charmingly out-of-time way, Davis has likened to I.B.M. — teams tend to be owned by captains of industry and are no more an extension of their owners’ personalities than their fast-food franchises or theme parks or used-car empires. Davis, on the other hand, has no other business. “We’re not a club where the owner was in the widget business,” says Amy Trask, the Raiders’ C.E.O. Davis pours everything he has into the Raiders.
Which may not be enough anymore. There was a time when, with apologies to the former N.F.L. commissioner Pete Rozelle and Tex Schramm, the president and general manager of the Dallas Cowboys, you could have called Davis the savviest man in the N.F.L. But the league, which has always strived for competitive parity, has caught up with Davis. In both its breakneck growth and its adoption of many of the Raiders’ methods, the N.F.L. has bumped up against the limits of personality-driven football, because it takes more than one man’s instincts to run a successful team. Someone must monitor the salary cap, make sense of the vast amount of data on college prospects and run the stadium — which in the Raiders’ case happens to be one of the most decrepit in sports.
Since 2003, the Raiders have put together the worst record in the N.F.L. Davis has been through four head coaches in the past six seasons, most recently the hapless Art Shell, who also coached the Raiders from 1989 to 1994. Shell made it through one season the second time around, overseeing the most dismal season in Davis’s years with the team. Those Raiders were 2-14 and finished dead last in the league in total yards gained and points scored, and by season’s end Shell, convinced that a Raiders’ executive was undermining his standing with Davis, was making cryptic references to a “fox in the chicken coop.” An assistant coach offered to fight players on the sideline.
This is the Raiders’ baroque period. “They’re like North Korea,” one rival team official told me. “They’re in the community of nations, but they’re kind of not.” The same official added that the Raiders are the only business that has ever said no when he called and asked to leave a message. The team and its owner have long been mysterious (one of Davis’s players once compared him to Greta Garbo), but the lengthy silences were taken to mean that Davis was concocting some ingenious scheme — a new offense, a surprise draft choice, even moving the whole team to Los Angeles, which he did in 1982 for 13 years and has threatened to do again.
Now the silences seem to indicate something else.
Football men are Naturally paranoid creatures, and because Davis has little life outside football, he maintains a wariness even in his private exchanges. “What he decides to let you see is what you get,” says Gene Upshaw, a former guard with the Raiders who is now the executive director of the N.F.L. Players Association. “He’s not going to let many people inside his head, his brain, his thinking, his philosophy. He’s just going to do what he does, and you just accept it and move on.” Upshaw suspects, but cannot exactly confirm, that on a few recent occasions Davis asked him to be general manager of the Raiders. Davis would call Upshaw and say, “I don’t know what I’m going to do” or “I don’t have anyone to run this club.” But he never said, “Gene, please come be my general manager,” and Upshaw figures this is a purposeful omission, designed to allow Davis to maintain a plausible deniability.
Omission is one of Davis’s favorite strategies — he lets others fill in the blanks. Since his health keeps him away from the field during practices, Davis frequents a small room in the Raiders’ headquarters in Alameda, south of Oakland, where he spends hours pouring over “cutups,” quick snatches of video that show every play from the previous week’s game. If Davis crosses paths with an assistant coach, he’ll stop him and ask a purposefully hazy question: “Say, how did that kid beat us across the middle?” The coach will begin nervously scanning his visual memory for the one play that Davis is talking about. He is wary of Davis’s temper and humbled by his football knowledge, which despite his age remains unparalleled. If he gives the correct answer — the safety took a bad angle, say — Davis will never mention the matter again. If the assistant tries to fool him, Davis will never let him forget it.
What Davis’s friends would most like to hear from him is what’s wrong with his health. Last year, the Raiders installed a special elevator in McAfee Coliseum, where they play, so that Davis could get to the owner’s box without climbing any stairs. But Davis insists his health is fine except for a bum quadriceps. “I’ve known him since I was 17, and he’s never going to admit that he feels bad,” says Paul Maguire, an ESPN football announcer and former player, who met Davis in 1955. “If you ask him how he’s feeling, he’ll say, ‘My team’s not doing well.’ That concerns him more than any ailment he might have.”
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