Amy adds more languages to the website...
Raiders Extend Global Reach
July 19, 2007
The Oakland Raiders today launched two new language sections on the team’s official web site, Raiders.com — Raiders in Japanese and Raiders in Tagalog. These sites will supplement the international web properties already in place, Raiders in Español, Raiders in German and Raiders in Chinese.
The new sites will feature content in Tagalog and Japanese and will include weekly game previews and summaries, historical team information and helpful tips for fans new to the game of American football.
“The Raider Organization has long been the leader in - and has set the standard for - multicultural initiatives,” said Raiders Chief Executive Amy Trask. “Our addition of sites in Japanese and Tagalog is a continuation of our ongoing effort to reach Raider fans around the world and to expand our global presence. Our websites in Spanish, Chinese and German have been tremendously successful and we expect our Japanese and Tagalog sites to be equally well received throughout the world.”
The new sections are available via a "Japanese" and “Tagalog” links in the Newsroom section of Raiders.com and via a scroll box in the right-hand corner in the header of every page.
With the launch of Raiders in Japanese, the Raiders will be able to provide content in Japanese to the Japanese speaking public, both in the U.S. and abroad. There is an enormous Raider fan base in Japan, as evidenced by major traffic from the country to Raiders.com. The Philippines is one of the fastest growing internet audiences in the world. In addition, there are large Filipino communities in the Bay Area. Raiders in Tagalog will also be helpful in using sports as a communication vehicle between the younger and older generations of Tagalog speakers.
The Raiders launched
www.raidersenspanol.com in 2002. The Silver and Black began providing original team content on
www.raidersinchinese.com in 2004 and followed that with the launch of
www.raidersingerman.com that same year. Aside from the multi-language feature, the sites also provide an interactive global component through the "International Fan of the Week" contest.
The Raiders have long been pioneers, both on the field and off the field with regards to the team’s global outreach. The Silver and Black now has more international language sites than any other pro sports team and will continue to be the leader in multicultural initiatives.
Merchandise bearing the name, logo and colors of the Raiders has long been among the top in sales, both in the United States and around the world. In fact, the Raiders produced a t-shirt that reads “Just Win Baby!” in multiple languages.
The innovative catch-phrase, already a household expression in the United States and elsewhere, was introduced to the international audience in many new languages. The t-shirt, which features 11 different languages, is the first of its kind in the National Football League. "Just Win Baby!" - one of the many famous Raiders' slogans, has been translated into Spanish, German, Italian, Chinese (Mandarin), Japanese, Korean, French, Greek, Tagalog, Russian, and English.
The Raiders have long been recognized as a global organization and have increased the popularity of NFL football worldwide by playing in American Bowls in London, Barcelona, Tokyo and Mexico City. The Raiders reach an international audience through the team’s official websites in English, Spanish, Chinese and German and now will reach additional audiences with Thursday’s launch.
For the past several years, the Raiders have had a business presence during the World Bowl, NFL Europa’s Championship game. In addition, Raiders representatives have attended the NFL Flag Football World Championship in Beijing, China, and Cologne, Germany.